How can a company bring its narrative to life? How can the leaders make sure that everyone's day-to-day activities are based on the narrative?

What can Starbucks, Apple, and Walnut Hill Medical Center teach us about storytelling?

In a world of stories, how can we make our narrative stick in people's minds?

Where to begin when you'd like to create a narrative? One answer is to look within yourself and ask: what do I believe in?