Series: Narrative Communication

Series: Narrative Communication

Leaders are expected to articulate their company's vision, objectives, or goals to their own team or the whole team. We've witnessed how great leaders often rely on narratives to carry out that important responsibility.

A narrative is not just mere words. It's something more.

A well-defined narrative is a powerful communication tool, as was showcased by Steve Jobs during Apple's MacWorld 2007, in which he employed a narrative to communicate his belief and persuade people to his point of view.

Steve Jobs introduced the iPhone at MacWorld 2007. Credit: supperapple4ever

Fortunately, formulating an effective narrative can be learned.

And, we'd be happy to send a series of tips, tricks, and hacks for the next few weeks. They are meant as a useful guide to help you come up with your own narrative. Here's one example.

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